Negotiations - part three

Continuing our email thread on negotiating with clients, here are some more tips:

• Research Market Rates: Know the average rates for motion design services in your region and specialty. This helps you set realistic expectations and justify your pricing.

• Know Your Client: Research your client's business, past projects, and specific needs. Tailoring your pitch to their context shows that you understand and can address their unique challenges. Even a simple LinkedIn search that shows you how many people are in their company can give you an idea of their budgets.

• Active Listening: Listen to what the client says to understand their priorities and constraints. This will help you propose solutions that align with their goals.